Calming Solutions is the brand of a laidback counselor whose vision is to make counseling normal for everyone. She specializes in patients with anxiety and wants people to feel less alone. Her personality is playful— so we wanted the brand to feel that way too!

The resulting brand utilizes colors and shapes in bright jewel tones that are both dynamic and comforting. We designed four custom hand-lettered wordmarks that are completely unique and strike a contemporary, vibrant yet professional tone with our audience. We also created a variety of organic shapes and line art that hone in on themes of counseling including growth (organic, plant motifs) and transformation (amorphous blobs).